Activate Marketing Services


Activate Marketing provides a full-range of solutions with expertise in executing effective sporting events and sponsorship campaigns that generate revenue, build brand awareness, raise funds for community programs and contribute positive visibility and economic impact.

Elevate your brand and make the most of opportunities to reach consumers. Every connection between your brand and your audience will be unique and remarkable.

  • Identify opportunities to reenergize marketing dollars and ensure these dollars are resourcefully and economically spent
  • Connect with consumers in unique and unexpected places
  • Effectively communicate your message to an audience that is relevant and receptive
  • Brainstorm and implement creative concepts to enhance presence
  • Evaluate marketing methods and identify opportunities to increase exposure
  • Creation/oversight of marketing plans, sales promotions and PR campaigns
  • Assist in leveraging public relations to increase visibility and association
  • Provide counsel to affiliate brands with appropriate events/properties in order to meet specific goals and objectives
  • On-site hands-on representation to ensure brand is protected and that objectives are being fulfilled
  • Cost analysis to ensure dollars are efficiently allocated to sponsorship programs including identifying ways to control costs while leveraging brand
  • Assess value of property/event sponsorship packages and propose value-added opportunities
  • Work with properties/events to identify untapped assets and package opportunities for maximum impact
  • Develop strategies to increase revenue from sponsorships
  • Identify potential sponsorship candidates and facilitate meetings
  • Analyze existing sponsorship programs candidly and advise if meeting goals and objectives




Case Study

Challenge:
P.F. Chang’s China Bistro partnered with Elite Racing in 2004 to become the title sponsor of the inaugural Rock ‘n’ Roll Arizona Marathon and ½ Marathon. When the sponsorship was up for renewal in 2008, P.F. Chang’s increased their investment to sponsor the entire series of races spanning 14 cities throughout the US. Active8 Consulting was brought in to provide strategic planning, implementation, activation and on-site representation for P.F.Chang’s sponsorship of the series of races...


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