Helping you activate your brand

Shannon is a visionary marketing, sponsorship and business development executive with expertise developing, executing and evaluating strategic sales and marketing plans as well as seven figure sponsorship packages. She is an articulate communicator with strong public speaking and presentation skills. As a client-focused leader she is able to successfully orchestrate complex relationships and work environments, fueling greater partner loyalty. Self-motivated, creative and strategic she is skilled in brainstorming imaginative concepts through development and execution.

Shannon has served as the Race Director for Pat’s Run, a 4.2 mile race to benefit the Pat Tillman Foundation, and oversaw all facets of race organization including sponsorship, logistics, operations, marketing and advertising. Shannon worked directly with foundation staff to develop a strategy to increase visibility, participation, and organization and established this race as a premier running event and fundraiser for the Foundation. Under Shannon’s direction, the race nearly doubled in race participation with 28,000 runners and net profits increased by 113%.

Shannon also was the Event Director of the P.F. Chang’s Rock ‘n’ Roll Arizona Marathon and ½ Marathon. As such, Shannon was directly responsible for developing and implementing the marketing strategies that resulted in the largest inaugural marathon and half marathon in the world with 35,000 runners. Shannon managed all facets of the event, including Sales/Sponsorship, Advertising, Publicity, Hospitality, Promotions, Entertainment, Operations and Community Relations. This race was named the Best Special Event in the state of Arizona, annually raising more than $10 million dollars for charitable organizations and generating over $40 million dollars in direct spending to the state.

As the Vice President of Sponsorship and Marketing for the Arizona Super Bowl Host Committee, Shannon was responsible for raising over $19 million dollars from the public and private sector to fund activities and initiatives tied to Super Bowl XLII. Shannon developed and executed customized sponsorships for over 25 corporate sponsors including Sprint, Safeway, Pulte Homes, University of Phoenix and US Airways. She also oversaw the overall marketing, advertising and promotion of the Arizona Super Bowl Host Committee.